Avenue House School
Avenue House School is a private, well-established preparatory school on a leafy avenue in Ealing, West London.
The school required a new prospectus to give interested parents and potential students a good first impression. The design had to reflect the school's traditional values, high standards of teaching and the family atmosphere that they pride themselves on.
The solution was to design a prospectus that strikes the balance of traditional and contemporary style with a fresh, welcoming and distinctive look and feel.
Printed on a luxurious, brilliant-white silk card with cut-out leaf shapes to the cover, the prospectus has a matt finish with contrasting spot varnish leaves for an elegant, high quality finish.
On a practical level, the folder format allows the school to create and print inserts themselves, using a set template, allowing for easy updating and customisation of the prospectus.
Designed whilst employed at ICG, Preston