BRANDING & DESIGN
By Nala came to us as a start-up on a mission, needing our help with launching a new range of entirely natural, sustainably produced, environmentally responsible candles to appeal to a growing audience of environmentally conscious shoppers. The mother and daughter team set us the challenge of creating an honest and transparent brand, with product packaging designed using eco-friendly materials whilst having a premium, luxury look and feel.
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We worked with By Nala to develop a clear manifesto, to help them communicate their brand value to customers, whilst also informing the creative process involved in developing their brand identity.
The By Nala logo was designed using custom lettering derived from an existing typeface. A colour palette was developed, inspired by Henry Matisse, the French artist renowned for his paintings of nature. The design style was kept deliberately clean and typographically led to support the transparency of the brand messaging and to give a calming and luxurious look and feel.
Styling of photography was also considered, with a focus on soft, natural tones and light. We worked with a professional photographer to create a suite of images for use on the website, for promotional materials and social media.
In addition, we designed and built the By Nala e-commerce website, where customers can find out more about the company and their products and make purchases online.
View the site at bynala.co.uk
Capabilities
Brand Story
Brand Identity
Strapline
Logo Design
Environmentally Friendly Packaging Design
Copywriting
Photography
Website Design
Website Development
