BRANDING & WEBSITE DESIGN
How do you get a designer handbag collection from Paris to Barcelona in less than 24 hours? It was exciting stories like this, that led us to create a vibrant new brand identity for international urgent freight forwarding company, Nextday Freight. Leaving behind the fall-asleep-at-the-wheel transport clichés adopted by competitors, the new look is an engaging reflection of the teams positive, passionate and personal approach.
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Nextday Freight came to us looking for a new website to promote their urgent freight delivery services. We took the time to understand their needs, and following an inspiring initial chat with the management team, we quickly identified that what they really needed was a rebrand, to communicate their strongest selling points – their passion, determination and personal approach.
The team told us 'freight doesn't have to be boring' and we agreed. The brand look and feel was completely reinvented, with a new, vibrant colour palette and playful style of illustration, a move way from the typical branding of competitors.
In addition to the website, we conceptualised, scripted, illustrated and produced an exciting short animation following a 24 hour freight delivery from initial contact to delivery. Please scroll down to watch the video.
The Nextday Freight rebrand is a perfect example of our ‘considered creative’ approach. Listening and understanding to what a client needs and then offering our expertise in the most effective way has resulted in a refreshed identity that has breathed renewed life into the company, helping them stand out and generate new business.
Signed. Sealed. Delivered.
Capabilities
Brand Refresh
Brand Identity
Strapline & Copywriting
Logo Design
Website Design
Website Development
Animation
Illustration
Iconography Design
“Throughout the process of rebranding our business and creating our new website, Design by Gray went above and beyond to understand our values and our vision. Always available and fully dedicated to making sure we were happy at every stage. We were blown away with the final product and have already received more work as a direct result of the new website.”
General Manager, Nextday Freight