BRANDING & DESIGN
Insignia are a long-established kitchen, bathroom and bedroom company based in Preston, Lancashire. We worked with the owners to understand the things that make Insignia a better choice for their customers such as customer service, honest advice and pricing, and attention to detail.
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After identifying these key brand values, we were able to reflect these through a refresh of their logo and brand identity. Inspired by the plan drawings they create for each project, we simplified and crafted the characters in the existing logo, incorporating curves to create a contemporary logotype which conveys attention to detail and quality, without compromising brand recognition for customers who are already familiar with Insignia.
Communication of the key brand values is handled using the ‘in’ from insignia and is brought out within key words and phrases, to be used on company literature, advertising, showroom graphics and other executions.
Capabilities
Logo Design
Brand Identity
Tone of Voice
Copywriting
Signage Design
