Mrs Dowsons Farm Park.
Logo Design
Branding
Graphic Design
Client.
Famous throughout Lancashire for their ice cream, Mrs Dowsons is also a family farm attraction, offering farm-based days out for young families.
Brief.
Mrs Dowsons initially wanted a redesign of their tourism leaflet but following an initial meeting we advised that a brand refresh and logo update would be the most effective in helping them achieve their aims of being perceived as a high quality attraction.
Delivery.
We discovered that a day at Mrs Dowsons is truly hands-on… ‘A real working farm’ where families can experience an authentic day-in-the-life of a farmer. We focused on ‘the senses’, using playful typography and developing a bright new colour palette to evoke the sights, sounds, textures and tastes you would experience at a working farm.
Outcome.
The brand refresh and exciting new tourism leaflet changed perceptions of the visitor experience, contributing to a massive 25% increase in visitors for the season following the branding work we carried out.
Our work on the Mrs Dowsons Farm Park brand identity refresh contributed to a 25% increase in visitors
Based on visitor numbers for the season following the launch of the new brand identity
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