Lakeside Hotel.
Branding.
Website Design.
Graphic Design.
Client.
Lakeside Hotel, part of the Classic Lodges group, is a traditional, luxury Lake District hotel perfectly positioned on the shore of Lake Windermere, boasting stunning lake and fell views.
Brief.
Having recently acquired the hotel, Classic Lodges approached us to make recommendations on the hotel branding. We found the existing brand to be disjointed, inconsistent and with no clear vision.
Strategy.
Following in-depth research, we established that, from views and activities to food and gardens, the hotel offers guests everything they need to enjoy the full Lakes experience. As such, we repositioned the hotel as ‘The Quintessential Lake District Hotel’.
Delivery.
With brand strategy in place, we designed a complete new visual identity for the hotel, with an attractive logo and complementary curve pattern, inspired by the lake and views. We also designed the new website, signage, menus, door hangers, uniforms and more.
Visit lakesidehotel.co.uk
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