Insignia Interiors.
Logo Design
Branding
Graphic Design
Client.
Insignia are a long-established kitchen, bathroom and bedroom company based in Preston, Lancashire.
Brief.
Looking for a brand refresh, we worked with the owners to understand the things that make Insignia a better choice for their customers, such as customer service, honest advice and pricing.
Delivery.
Inspired by their plan drawings, we simplified the characters in the existing logo, incorporating curves to create a contemporary logo which conveys quality and attention to detail. The new look and tone of voice was applied to stationery, advertising, signage and brochures.
Outcome.
Insignia now have a contemporary identity that has greater appeal to their target audience, oozing quality that help them compete better with the larger, national kitchen companies.
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