Gerda Security.

Client.

Gerda Security are the leading British manufacturer of high spec fire doorsets and emergency building access systems.

Brief.

Established over 25 years ago, the Gerda brand identity and website were long overdue a redesign, which is where we came in to help.

Delivery.

We undertook a brand refresh for Gerda, redrawing and modernising the Gerda logo with a digital-first colour palette and a clean new look. Following this, a full website redesign was carried out and the brand style applied to product sheets, promotional materials and a range of exhibition stand designs for large industry shows.

Outcome.

The refreshed Gerda brand identity now more accurately reflects the premium quality and high performance design of their doorsets and security products.

Comparison of two logos for GERDA, a security and fire safety company, showing different font styles and company taglines.
Front cover of a document titled "Brand Guidelines Version 1.4" by GERDA Security Products Limited, featuring a blue background with a yellow line detail.
Gerda Security Products Limited logo in the center of a document page.
Comparison of black and white and grayscale logo variations for Gerda Security Products Limited, showcasing black text on white background and white text on black background.
Colour palette chart displaying six shades: Gerda Blue, Electric Blue, Light Grey, Safety Yellow, Original Blue, Light Blue, and Bright Blue with their respective colour codes for web, screen, print, and Pantone.
Page from a branding guidelines booklet showing font details
Diagram of the Gerda Lock Line Device, showcasing different line shapes and colors, including a blue straight line, a gray rounded square, a yellow rounded rectangle, a blue incomplete line, and a yellow rounded L-shape, with a large Gerda logo at the top.
Interior of a modern building showing hallway with black doors, some with plants, and blue gradient overlay on certain areas.
Photographs of urban residential buildings with modern architectural features, including balconies, window arrangements, and exterior textures, illustrating city housing developments.
Screenshots of LinkedIn profile for Gerda Security Products, featuring the company's logo, name, description, and four logo variations with blue and white colors.
  • Laptop displaying a fire safety and security product website with a gray fire service box mounted on a brick wall.
  • Laptop displaying a website for Gerda, a British manufacturer of secure building products, with sections on fire door sets, premises information boxes, and emergency response packs, set against a solid blue background.
  • Laptop displaying a webpage about social housing with a photo of children on a balcony, at dusk.
  • Laptop displaying a webpage with knowledge and news sections, the knowledge section features regulations and product brochure downloads, and the news section highlights a fire lecture on the Grenfell Tower fire impact, set against a blue background.
  • Laptop displaying a website with a video thumbnail of a wooden fire door and the text 'Gerda: Open Door' against a blue background.
Trade show exhibition stand for GERDA Security Products Limited with company branding, product displays, a TV screen, a small table with three chairs, and informational signage.

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