Saving Lives Exhibition Marketing Campaign
IWM North

A mixed-media campaign for a major exhibition at IWN North, exploring frontline medicine in a century of conflict.

Impactful images of medics working on the frontline were selected for use in the campaign materials. To accompany the images, I wrote a series of thought-provoking headlines to engage the audience with the subject and capture their imagination.

The ‘Saving Lives’ campaign logotype neatly incorporates the universally recognised symbol of medical aid. The logotype was also used for the exhibition itself.

The campaign was rolled out across large-scale billboards, bus shelters and railway stations, as well as leaflets, online advertising and even a Metrolink tram wrap.

Designed at Hemisphere, Manchester