New brand identity for lodge manufacturer startup

I recently completed a brand identity project for Phoenix Lodges, a new startup business based in Liverpool who manufacture bespoke luxury residential and holiday lodges in the UK. The project deliverables included a logo and brand identity, stationery, launch leaflet, lodge plans and website.

Phoenix have brought together a team of highly skilled craftsmen and sales professionals with extensive experience in the industry, allowing them to create beautifully crafted bespoke lodges with outstanding customer service. Despite this expertise they are also a new name in the market so when it came to creating their brand identity, I felt it was important to strike a balance of an established look whilst still feeling modern and helping them stand out from their competitors.

The new logo features a contemporary, hand-crafted phoenix emblem, reminiscent of roman style, who were known for their buildings that stood the test of time. The primary colour palette features a deep red and a strong grey, signifying luxury and quality.    

The brand identity has been applied consistently across all materials including the new responsive website which works across desktop, tablet and mobile formats. It is a basic site at this early stage in the life of the company but it has been designed with the flexibility to be added to as Phoenix expand their range of lodges over time.

Managing Director, Colin Noble was delighted with the overall look for the new Phoenix Lodges brand.

"The competition in this market is tough and, as a new player, it is important that we hit the ground running. Gray worked closely with us, understanding what it is we want to achieve and has created a brand that we are excited to go forward with and make our own."

You can visit the new Phoenix Lodges website at

Are you looking to create a brand identity for your new startup business? Or maybe you are an established company wanting a fresh look? If so, it would be great to hear from you. Please call me on 07855 111 924 or email