Lose the Fags! Smoking Cessation Campaign
A bold smoking cessation campaign for NHS Stockport, targeted at smokers living in a town called Brinnington.
Removing the cigarette from the action of smoking leaves behind the defiant two-fingered ‘V’ sign, communicating an empowering message to the people of Brinnington, that with local support they can quit smoking for good.
Acting as positive role models for the community, the familiar faces of local quitters were photographed for the campaign.
Designed at The Hub, Manchester
IPA Best of Health Awards